2021 Showcase
2021 Service Assurance Report
Our 2021 Service Assurance Report looks at top CSP service initiatives (5G, fiber build-out, edge, SD-WAN, SASE) and examines the importance of service assurance to the success of these initiatives. We provide strategies on building future-ready service assurance for business and technology leaders at CSPs, networking vendors, and system integrators.
Sponsor Spotlight Amartus
The Need for Seamless Cooperation between Providers for Network Services
In this video, Michael Kearns, Co-Founder and Chief Strategy Officer of Amartus, shares examples to support the need for coordination between providers. He discusses the overall scope of opportunity for the market drivers as well as the changes in networking, cloud, and application delivery that are disrupting the industry. Download AvidThink's 2021 Service Assurance Report to explore strategies on building future-ready service assurance for business and technology leaders.
Sponsor Spotlight Arelion
The Customer Experience is Everything
Every part of an organization is equally important to ensure a positive customer experience. In this video, Staffan Göjeryd, CEO of Arelion, talks about how service assurance and client care helps Arelion maintain a successful customer experience.
Sponsor Spotlight AT&T
The Importance of Service Assurance for Cybersecurity
With large amounts of data, endpoints and interactions taking place on a network, the focus on service assurance becomes even more important. In this video, Rupesh Chokshi, Vice President of AT&T Cybersecurity, discusses why service assurance and cybersecurity are critical in the ongoing management of the network. Download AvidThink's 2021 Service Assurance Report to explore strategies on building future-ready service assurance for business and technology leaders.
Sponsor Spotlight BT
Why Service Assurance is Vital to our Multi-Cloud Future
Going forward, service assurance is vital for personal and business communications, says Chet Patel, BT’s Chief Commercial Officer and President, BT Americas. Continuous investment is needed, especially in AI, automation, and analytics, to ensure the best customer experience. Download AvidThink's 2021 Service Assurance Report to explore strategies on building future-ready service assurance for business and technology leaders.
Sponsor Spotlight Cisco ThousandEyes
Service Assurance Must Evolve to Observability
Service assurance must evolve to expand visibility, understand context, and encompass SD-WAN and SASE. In this video, Angelique Medina, Director, Product Marketing of Cisco ThousandEyes, discusses how service assurance is evolving and why it needs to progress from monitoring to observability. Download AvidThink's 2021 Service Assurance Report to explore strategies on building future-ready service assurance for business and technology leaders.
Sponsor Spotlight Comcast Business
How Service Providers are Addressing Service Assurance for Customers
What’s the boundary of where managed service providers and carriers start and stop with respect to cloud services? In this video, Jeff Lewis, Vice President, Software Defined Networking – Products, Solutions and Operations at Comcast Business, discusses the complexity of interacting with services in the cloud. Download AvidThink's 2021 Service Assurance Report to explore strategies on building future-ready service assurance for business and technology leaders.
Sponsor Spotlight Emblasoft
Active vs Passive Monitoring for Service Assurance
5G is changing the landscape for service assurance. Historically, the telco industry has relied on passive monitoring to fulfill service assurance needs. In this video, Mikael Grill, CEO of Emblasoft, talks about the advantages of introducing active monitoring for more precise measurement of network service KPIs and QoS. Download AvidThink's 2021 Service Assurance Report to explore strategies on building future-ready service assurance for business and technology leaders.
Sponsor Spotlight Juniper Networks
Deliver End-to-end Network Quality with Active Assurance
The requirements around network quality are drastically increasing for both business and home use cases. SLAs are promising network quality with network KPIs, but how can we measure this? Meet active assurance. In this video, Stefan Vallin, Senior Product Manager at Juniper Networks, discusses how active assurance manages SLAs to ensure network quality. Download AvidThink's 2021 Service Assurance Report to explore strategies on building future-ready service assurance for business and technology leaders.
Sponsor Spotlight Prosimo
The Importance of Application Experience
It’s all about the application experience. In this video, Mehul Patel, Head of Marketing at Prosimo, discusses the important factors in delivering application experience with today’s infrastructure, including application security, speed, and the overall cost. Download AvidThink's 2021 Service Assurance Report to explore strategies on building future-ready service assurance for business and technology leaders.
Sponsor Spotlight Ribbon Communications
Three Pillars of Service Assurance
Are you ready to reimagine your network operations? In this video, Walter Kenrich, Sr Director Product Management for Analytics and SaaS at Ribbon Communications, discusses the three key pillars that telecom customers need to endorse in their service assurance efforts: visibility, agility, and automation. Download AvidThink's 2021 Service Assurance Report to explore strategies on building future-ready service assurance for business and technology leaders.
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Analysis by AvidThink
What the 2021 Service Assurance report finds
Service assurance is becoming central to CSP success as networks span multi-cloud, SD-WAN, and 5G environments. Across these interviews, the shift from passive monitoring to active assurance and observability, tighter links to cybersecurity, and a relentless focus on customer and application experience emerge as the defining themes.
From monitoring to observability
Cisco ThousandEyes argues service assurance must evolve from monitoring to observability, expanding visibility and context across SD-WAN and SASE environments.
Active assurance rises with 5G
Emblasoft and Juniper Networks champion active over passive monitoring, using active assurance to precisely measure network KPIs, QoS, and SLA-promised quality for business and home use cases.
Assurance meets cybersecurity
AT&T Cybersecurity's Rupesh Chokshi ties service assurance to security amid large data volumes and endpoints, while BT's Chet Patel stresses continuous investment in AI, automation, and analytics.
Experience is the goal
Arelion frames every part of the organization as key to customer experience, and Prosimo centers on application experience through security, speed, and cost.
Provider coordination in the cloud
Amartus and Comcast Business highlight the need for coordination between providers and clarity on where managed services and carriers begin and end for cloud services.
Pillars for network operations
Ribbon Communications names three pillars telecom customers must endorse—visibility, agility, and automation—to reimagine their service assurance and network operations.
Highlights from industry thought leaders
Video interviews
The Need for Seamless Cooperation between Providers for Network Services
- Amartus's Michael Kearns shares examples supporting the need for coordination between providers.
- He discusses market drivers and how changes in networking, cloud, and application delivery are disrupting the industry.
Abstract
In this video, Michael Kearns, Co-Founder and Chief Strategy Officer of Amartus, shares examples to support the need for coordination between providers. He discusses the overall scope of opportunity for the market drivers as well as the changes in networking, cloud, and application delivery that are disrupting the industry. Download AvidThink's 2021 Service Assurance Report to explore strategies on building future-ready service assurance for business and technology leaders.
The Customer Experience is Everything
- Arelion's CEO says every part of an organization is equally important to a positive customer experience.
- Service assurance and client care help Arelion maintain a successful customer experience.
Abstract
Every part of an organization is equally important to ensure a positive customer experience. In this video, Staffan Göjeryd, CEO of Arelion, talks about how service assurance and client care helps Arelion maintain a successful customer experience.
The Importance of Service Assurance for Cybersecurity
- AT&T's Rupesh Chokshi says large data volumes, endpoints, and interactions heighten the focus on service assurance.
- Service assurance and cybersecurity are critical to ongoing network management.
Abstract
With large amounts of data, endpoints and interactions taking place on a network, the focus on service assurance becomes even more important. In this video, Rupesh Chokshi, Vice President of AT&T Cybersecurity, discusses why service assurance and cybersecurity are critical in the ongoing management of the network. Download AvidThink's 2021 Service Assurance Report to explore strategies on building future-ready service assurance for business and technology leaders.
Why Service Assurance is Vital to our Multi-Cloud Future
- BT's Chet Patel says service assurance is vital for personal and business communications going forward.
- Continuous investment in AI, automation, and analytics is needed to ensure the best customer experience.
Abstract
Going forward, service assurance is vital for personal and business communications, says Chet Patel, BT’s Chief Commercial Officer and President, BT Americas. Continuous investment is needed, especially in AI, automation, and analytics, to ensure the best customer experience. Download AvidThink's 2021 Service Assurance Report to explore strategies on building future-ready service assurance for business and technology leaders.
Service Assurance Must Evolve to Observability
- Cisco ThousandEyes says service assurance must expand visibility, understand context, and encompass SD-WAN and SASE.
- It needs to progress from monitoring to observability.
Abstract
Service assurance must evolve to expand visibility, understand context, and encompass SD-WAN and SASE. In this video, Angelique Medina, Director, Product Marketing of Cisco ThousandEyes, discusses how service assurance is evolving and why it needs to progress from monitoring to observability. Download AvidThink's 2021 Service Assurance Report to explore strategies on building future-ready service assurance for business and technology leaders.
How Service Providers are Addressing Service Assurance for Customers
- Comcast Business's Jeff Lewis examines where managed service providers and carriers start and stop with cloud services.
- He discusses the complexity of interacting with services in the cloud.
Abstract
What’s the boundary of where managed service providers and carriers start and stop with respect to cloud services? In this video, Jeff Lewis, Vice President, Software Defined Networking – Products, Solutions and Operations at Comcast Business, discusses the complexity of interacting with services in the cloud. Download AvidThink's 2021 Service Assurance Report to explore strategies on building future-ready service assurance for business and technology leaders.
Active vs Passive Monitoring for Service Assurance
- Emblasoft says 5G is changing service assurance, as the telco industry historically relied on passive monitoring.
- Active monitoring enables more precise measurement of network service KPIs and QoS.
Abstract
5G is changing the landscape for service assurance. Historically, the telco industry has relied on passive monitoring to fulfill service assurance needs. In this video, Mikael Grill, CEO of Emblasoft, talks about the advantages of introducing active monitoring for more precise measurement of network service KPIs and QoS. Download AvidThink's 2021 Service Assurance Report to explore strategies on building future-ready service assurance for business and technology leaders.
Deliver End-to-end Network Quality with Active Assurance
- Juniper Networks notes drastically rising network quality requirements for business and home use cases.
- Active assurance manages SLAs to ensure network quality against promised KPIs.
Abstract
The requirements around network quality are drastically increasing for both business and home use cases. SLAs are promising network quality with network KPIs, but how can we measure this? Meet active assurance. In this video, Stefan Vallin, Senior Product Manager at Juniper Networks, discusses how active assurance manages SLAs to ensure network quality. Download AvidThink's 2021 Service Assurance Report to explore strategies on building future-ready service assurance for business and technology leaders.
The Importance of Application Experience
- Prosimo's Mehul Patel centers on delivering application experience with today's infrastructure.
- Key factors include application security, speed, and overall cost.
Abstract
It’s all about the application experience. In this video, Mehul Patel, Head of Marketing at Prosimo, discusses the important factors in delivering application experience with today’s infrastructure, including application security, speed, and the overall cost. Download AvidThink's 2021 Service Assurance Report to explore strategies on building future-ready service assurance for business and technology leaders.
Three Pillars of Service Assurance
- Ribbon Communications names three pillars telecom customers need for service assurance.
- Those pillars are visibility, agility, and automation.
Abstract
Are you ready to reimagine your network operations? In this video, Walter Kenrich, Sr Director Product Management for Analytics and SaaS at Ribbon Communications, discusses the three key pillars that telecom customers need to endorse in their service assurance efforts: visibility, agility, and automation. Download AvidThink's 2021 Service Assurance Report to explore strategies on building future-ready service assurance for business and technology leaders.
"To achieve success in new service rollouts, retain and attract customers through superior experiences, and monetize differentiated services enabled by 5G, CSPs will need next-gen service assurance capabilities" - 2021 Service Assurance Report
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